s t u d i o - b o n e

The Cowboy Cross was developed during my time running the design team at cowboy bikes. The Cross is a all terrain electric bicycle designed to be at home in cities and on dirt tracks. Along with the innovations found on all Cowboy bikes, removable battery, integrated lighting, cockpit with wireless charging, the Cross also come with a patented reversed suspension system, the first of its kind in a bicycle.

My creative practice Studio Booboon presented a new body of hand crafted furniture and lighting pieces that transform off-cuts and surplus materials into meticulously constructed objects at Milan Design Week 2026.

The new collection titled ‘Fragments Becoming’ is rooted in the studio’s ongoing explorations of traditional artisanal processes, pattern development, sustainability and form, the exhibition explores a unique approach they have titled ‘3d marquetry’, where 2d pattern studies are transformed through a series of processes, to create the final 3d forms and bold patterns — allowing fragments to evolve into functional and beautiful pieces of furniture and lighting.

Studio Booboon

Sombrero is a table light inspired by the traditional Mexican hat. The large top light shade seemingly balances on the base and can be rotated to different angles, allowing for varying light levels. Depending on the position sombrero gives either focused light or ambient light

SNCF

TGV - M

As lead designer at nendo, i delivered one of the most complex and all encompassing projects of my career, the French national high speed train, the TGV-M. Directing my team of designers both internally and externally i delivered a project that brought new innovations into rail, 3d knit fabric seating, a bar with a mezzanine floor and a unique lamp that feels more like a piece from the passengers home.

The project covered both internal design - seating, lighting, storage, fabrics, accessories and integrated furniture but also the external livery graphic design.

A portable lamp designed for renowned global Danish lighting brand, Louis Poulsen. Inspired by the traditional tulip-shaped oil lantern, tomoshi is easily carried with its leather strap stored at the top of the lamp. It illuminates any space with a soft, low glow if placed on a table, or casts a warm radiance from above when hung from a wall or ceiling. There is an easily accessible flat button on the back of the lighting for ON/OFF control and three dimming settings. Available in a matte-finish body, in both off-white and deep brown-black.

The Hermes R.M.S cabin suitcase was inspired by skateboards and rollerskates, with a playful exchangeable wheel system and a zip feature that expresses the fluidity and movement one feels when skating.

Developed during my time as Lead Designer at nendo, in support of the Hermes Horizon team.

My creative practice Studio Booboon has been developing the industiral design and branding design of Bellboy robotics ‘Billie’.

Billie is a hospitality robot that works within luxury hotels. The role of Billie is to inspect and clean rooms, chauffer bags and support the cleaning staff in daily activities.

Billie has been designed as a tool that can blend into numerous environments, not disrupting the individual brand of the hotel but also giving the guests confidence and reassurance when sharing their space with a Ai driven robot.

A family of chairs balancing Korean finishes with a meticulous and  sustainable construction method. The chairs utilise small  slices of solid beech, cut from offcuts and small pieces of wood, these 24 small pieces are assembled together to create a  simple extruded form that appears as if a silhouette.  The chairs are finished with black and an earthen  red Lacquer that then give a seamless finish, with  the impression of a piece carved out of one single  piece of wood.

A collaboration between Band & Olufsen and Fragment. The special editions were updated to utilizes new polished aluminum finishes and playful applications of the fragment logo.

The idea was inspired by traditional Japanese Laquerware.

Republic of Fritz Hansen

Collaborator - nendo

Composed of a rounded and curved surface that wraps around the body, similar to that found on the sofas and lounge chairs produced by the company. In contrast to this the backrest has a single and simple ‘fold’ line. This form is the result of an experimental process with various types of paper that was then incorporated into the development of the chair. By adding this horizontal line, the intention was that the soft form of the chair would sit more comfortably with the horizontal surface of a table. As well as this the “fold” line creates a visible continuation from one chair to the next when they are positioned side by side. The same crease also has benefits to the comfort of the chair, firmly supporting the lower back whilst also creating space and a relaxed feeling around the waist. The thickness of the backrest also enhances the comfort, fine adjustments have been made from the top to the base of the shell creating flexibility whilst giving sufficient strength and support.

There are seven colors for the seat, each entirely recyclable and made of 100% upcycled plastic, locally sourced from household waste. The 5 piece family consists of a four leg variant that can efficiently stack, with both colored or chrome legs, a sled base and a swivel base, and then additional arm options for the swivel and four leg chairs.

LG Display

Totem is a rollable OLED display that doubles as a soundbar. Designed as a characterful, sculptural object rather than a flat form, Totem utilises OLEDs rollable technology to seamlessly blend into the users home.

Standing on a stable foot the OLED display can be adjusted to various heights and angles, this flexibility combined with varying amounts the oled can be rolled out, allows for multiple configurations and screen formats. As well as this the display once rolled away in the vertical position transforms into a totem like object that can blend into the environment and functioning as a speaker taking up limited floor space.

My pactice Studio Booboon created a fabric mirror in collaboration with Hermès.

Working with the Petit h team at Hermès, the mirror is assembled from offcuts of Hermès fabric, including cashmere, cotton, leather and wool. These offcuts were carefully selected and assembled reflecting both the palette of Hermès as well as Korean heritage.

Working closely with Hermès artisans, Korean traditional fabric technique ’nubi (누비)’ was reinterpreted to create a playful mix of patterns, texture and colours taking this traditional process into a playful and contemporary object.

The mirror was on display in the Hermès Dosan Seoul flagship store as a part of exhibition ’Memories, shapes by Hand curated by art direction Song Hie Ryu.

LG display

Studio BooBoon

As design director of Studio BooBoon, Scroll is a transparent OLED television that seamlessly fits into your home and is indistinguishable from a shelf when turned off. The form, a slim and elegant sheet with a weighted metal pipe at the end, is inspired by an unraveled scroll, this form breaks from the traditional designs of TV’s currently on the market and is designed as a piece of furniture rather than technology. The flowing form creates a platform below the screen to place and display your personal belongings and household accessories.

The TV is designed to emphasise the thin and light OLED technology by hiding the technical components behind a simple singular geometry reminiscent of a piece of paper.

With a subtle colour palette of anodised hues, white, green and sand, its designed to fit into any home, either wall mounted or floor standing.

Scroll is designed to reflect the users lifestyle and emotions, it does this by giving a physical space to allow the owner to place their personal belongings and household accessories. When switched on a TV can often dominate the space in the room, but when off this large space is wasted and unusable. When scroll is turned off, the transparent OLED blends into the background, leaving only the personalised display shelf.. the TV transforms from a digital display when on into a physical display when off, a display tailored by the home owner.

Developed by my creative practice studio booboon,

With a playful and impactful silhouette, the two ear like components of the backrest help to give  support whilst also giving increased flexibility to the  backrest. The backrest runs seamlessly down to the  legs creating an easily recognizable and simple form.  The chairs are designed as dining and side chairs in  both natural and stained woods.

During my time as VP of design at Cowboy i delivered to the mass market the family of bikes, the cruiser, cruiser ST and Classic. The bikes are an evolution of the C3s updating their innovative architecure with new features such as wireless charging. The frame itself is a new design with a manufacturing method more typically found in furniture with cast nodes, and extrusions, forming a seamless frame that feels both balanced and simple.

Cowboy C4s, were developed along side Propeller Design

10:10

Collaborator - nendo

The buckle collection for the nendo owned brand

“ten ten” focusses on a new use and fastening of the strap. This approach was an intentional diversion from the usual point of concentration when designing a watch, the design of the face. Instead the face was designed to be simple, legible and minimal, allowing users attention to be focussed on the buckles unique fastening.

As well as this, by joining the face and buckle together into one single element the new design consists of only two components. This combines the two different straps into one long belt, allowing the user to easily adjust the length and fasten the watch on the top of their wrist rather than on the bottom.

louis poulsen

A desk lamp, updating Jacobsen’s iconic “AJ table” design for the modern space. One of the characteristic features of Louis Poulsen products is their ability to emit both direct and spatial light simultaneously, and this new design is no different. The “NJP table’s” unique shade lights up one’s desktop directly, while also letting light out through a chimney-like hole at the top of the lamp, thereby glowing up the arm with a warm and soothing indirect light.

The lighting sculpture series reimagines the traditional Korean fabric practice ‘bojagi’. The pieces are made from fabric offcuts, ‘jogak’, that are carefully collected, trimmed and assembled together to form a larger fabric, creating something new and functional from waste.  Studio Booboon have used this traditional practice to create a series of lighting sculptures. 

Marsotto Edizione

Collaborator - nendo

I was responsible for the design of two side tables and a dining table for Marsotto edizioni, an Italian brand specializing in marble furniture.

Although the table top and the base are securely fastened together, the solid, heavy top plate seems to almost float above its pointed base, achieved by tapering the top of the legs and the underside of the table, it gives the impression of weightlessness.

The impression becomes even more distinct as the side table uses the base’s weight to allow for the top to be asymmetrically offset. The collection utilizes the material to give off a contradictory impression between the natural heaviness of the marble and the lightness of the design.

Georg Jensen

Founded in Copenhagen in 1904, Georg Jensen has origins in silversmithing and jewelry production, eventually moving into homewares. For over a century, it has employed the skills of craftspeople and produced many designs with natural motifs, especially those floral and botanical. One of the major elements of nature―water―serves as the theme of the subject silverware collection, crafted piece by piece by consummate artisans.

Water collected in the deep, central pool may hold flowers vertically like in a vase. Increasing the volume of water fills a shallow but wider area on which to floator lay decorative flowers. Higher up, the open lip acts as a spout, allowing the vase to be used as a jug.For subtle integration of three states of water―pooled, spread, and flowing―the vessel was named “mizuki,” coined to mean water vessel in Japanese.

Each mizuki vessel is forged from a single sheet of .925 sterling silver. It is heated at times to temperatures as high as 780 ℃, hammered while soft, and then painstakingly polished. Even with the inimitable skills of Georg Jensen silversmiths, it takes 400 hours to craft the three pieces composing the full set of mizuki.

Oppo

Collaborator - nendo

A mobile accessory collection comprising earbuds, smartwatches, AI speakers, portable chargers, and wireless chargers designed for mobile device manufacturer OPPO. The design focuses not on accessories revolving around smartphones, as so often seen in the market, but rather on the concept of seamlessly connecting the musical experience centered around the earphones.

One side of the earphones is matte and the other glossy, making the left and right easily distinguishable by a touch of the fingertips.Portability was improved for the on-the-go wearer, who can keep the earbuds locked into each other in a donut shape or attach the dedicated neck strap to the holes used for this same locking mechanism.The smartwatch and earbud charging case, with the earbuds locked in on the right and left sides, can be placed onto and perfectly integrated with the AI speaker to start charging.Music that had been enjoyed outdoors through the earbuds up to that moment can then seamlessly be played on the speakers.The wireless smartphone charger has been provided with a recessed space to hold the earbuds, over which the portable charger fits like a cover to allow simultaneous charging. Further, because a wireless charging function has been built into the portable charger, placing the smartphone yet atop the existing stack allows for simultaneous charging of all three devices.

The earbuds locking into each other distinctively completes the shape of every other device, for a design where each item depends on the earbuds.

ichido

A sofa consisting of a steel frame and cushions.

Like an inverted Y, the armrest and back cushions are split down the middle and sandwiched in place by the two-layered frame, in effect straddling it. In addition to the armchairs, two-seaters, three-seaters, and ottomans are available. A plump silhouette and wrinkled stitching give the cushions a soft, voluminous look, while the frame by contrast is kept sharp and linear.

Fritz Hansen

Collaborator - nendo

A wooden chair designed for Fritz Hansen, the Danish furniture company founded in 1872.

Fritz Hansen, known for their highly skilled molding technique using plywood, and their wide experience with comfortable seating has generated their unique style for over a century.

Therefore, the chair was also aimed to have an iconic shell design, using nine layers of veneer.

Normally the joints between a frame and a shell are thickened to increase its strength, sometimes resulting in a heavy appearance.

To provide a lighter appearance, these joints were carefully designed to look as though they are barely touching.

The backrest shell is fixed into slits engraved on the frame, making it look as if the frame is pinching the shell from both sides, and the seat is connected with concealed joints making it seem as if it is floating.

The short-length armrests allows to move the chair as close as possible to the table and still maintaining support for the arms when seated.

Both sides of the seat have a gradual incline, allowing a comfortable seating experience that feels like the body is embraced, while at the same time maintaining the style of the Swan and Egg chairs that are the flagship chairs of the company.

This puzzle-like assembly of 23 wooden pieces is a mix of solid wood and veneer all produced by hand, ensuring the construction comes across as seamless as possible in its design.

This is the first time in 61 years, since Arne Jacobsen’s Grand Prix chair, that the manufacturer produces an entirely wooden chair, one that is contemporary yet maintaining the traditions and heritage of the brand.

La Manufacture

Collaborator - nendo

A cushion casually tossed on top of another cushion.

The sofa bench is a magnification of this all-too-common a scenery.

In order to convert the soft features of a cushion, an object with a frameless structure, into a structured piece of furniture, hidden details were used for joining the stacked elements, securing strength without making it visible from the outside.

Also, in order to make the placement of the cushions look like it was done randomly, the positioning and the angle was considered over and over.

The production was conducted with extra effort and care in order to achieve an effortless and care-free feel.

Inspired by the Korean jogakbo patchwork technique, the piece is crafted entirely from offcuts—silk, cotton, mesh, and muslin—each material thoughtfully chosen at the Pantin workshop for its color and composition.

Each compartment of the cabinet opens not with a drawer, but with a lift-up curtain, giving the object a sense of lightness and movement. A soft leather leg adds playfulness and character to the large-scale piece.

Hermès petit h is a team driven by encounters—between people, between materials, and between savoir-faire—always moving toward boundless creation. Together with the petit h team, we reinterpreted the jogakbo spirit and embroidered it into the structure of the cabinet.

This collaboration offered a rare and meaningful shift from the usual design process. Instead of beginning with an idea, we began with unused materials—touching, combining, and discovering new forms and functions directly through the hands of artisans. It was a unique experience of letting materials lead the way.

We were deeply inspired by the petit h philosophy: “Nothing is discarded; everything is reborn through creation.” Their respect for materials, for craftsmanship, and for the origins of objects left a lasting impression on us.

The cabinet was presented at Hermès petit h Stopover Seoul 2025: “Memories shaped by hand”, with scenography by art director Ryu Seong-hie—a tribute to the beauty of Korean craft and the passage of time. It was an honor to be part of her narrative, which invites us to restore our fading memories of handmade crafts and to remember the beauty born from the hands.

Inishie

Collaborator - nendo

A Buddhist altar set, designed to fit the changing Japanese views of life, death, and memorial services. Whether due to the economy or the declining birthrate and aging population, an increasing number of households are finding difficulty building and maintaining gravesites on estates meant for passing on to future generations. Moreover, the diversification of Japanese views on life and death is eroding inclinations toward interring ashes at Buddhist temples and placing traditional altars within homes. Meanwhile, memorial jewelry and urns made to fit interior spaces are gathering attention, their intention to focus on emotional values and alleviate a mourner’s sense of loss and loneliness by incorporating the deceased’s ashes into the former’s daily life. The free-spirited approach of returning loved ones to nature, through a tree burial or by scattering powdered bones in the sea, is also gaining traction.

It is against such a backdrop that the Buddhist altar in question was designed. Comprising four parts—urn, incense burner, vase, and bell—the altar subtly integrates the roles of all four into one landscape, rather than merely providing a tray on which to place the accessories. The urn is hidden beneath a small hill, and filling the dip in the landscape with water turns it into a lake, or a vase to hold flowers. An incense stick may be used either upright or on its side, with the small hollow serving as a burner to catch its ashes. Finally, the bell too is one of the altar’s hills and dales, ringing from within at the touch of a hand. A pendant to house a small amount of ashes to wear around the neck was also designed. The pendant is actually a section cut away from its holder, the latter hill-shaped like the urn. May its wearer feel as though they stay close to the one who rests in that landscape.

The design is intended to be bounteous, letting mourners feel both the lure of memorial jewelry or urns, and the image of tree burials or ash scattering with a feeling of being at one with nature.

La Manufacture

Collaborator - nendo

A table which appears as though a stream is flowing through the centre,

creating two table tops in the form of a tender “island” abandoned in the two corners of the table.

The tables come in five different sizes and shapes, and when they are placed alongside one another, the “islands” in the tables connect like a puzzle piece and the “stream” portion is also stretched across the tables.

As such, the tables are designed as both small individual tables but also with the consideration of a large singular table.

Zens

Collaborator - nendo

Vases and bowls encased in glass spheres that resemble space helmets.

The aroma of flowers or fruit placed within is gently confined, for the scent to be enjoyed by drawing near.

In the frosted glass version, the contents are partly obscured, intensifying awareness of the sense of smell.

Vessels born by accentuating the perception of scent.

Zens

Collaborator - nendo

Clip chair for Chinese manufacturer Zens was developed whilst working at nendo. The family consists of a lounge and side chair that can be used with or without upholstery.

The metal frame, resembling a paper clip elegantly holds the backrest upholstery in place without any fixations. This was achieved by placing a small pocket in the upholstery where the frame can be held.

Zens

Collaborator - nendo

The waterfall collection for Zens is a family of side table and dining tables. The tables are design with multiple top surfaces to facilitate the multi-facited use in todays domestic market. The lower levels can be used for storage whilst the top surfaces can be used for dining.

The legs of the tables seem to fall down and across the table surfaces as if water down the many platau of a waterfall

Lufthansa

Collaborator - PearsonLloyd

The new business class seat & cabin is to set new standards of comfort by providing greater privacy – thanks to suite-like enclosures – direct aisle access, larger monitors, generous storage and lay-off spaces. In addition, the seats boast innovative digital interfaces, with facilities that enable passengers to charge their phones wirelessly. A shoulder sink-in allows passengers lying down on their side to keep their spine straight.

The new concept will be rolled out with the arrival of 777-9 from 2020 onwards.

La Manufacture

Collaborator - nendo

Side table that seems as if three transparent bowls are overlapping one another.

The opening of the bowl is lidded with a plate and the round curved line on the bottom form the leg portion.

The table is stabilized by connecting the leg portion of the three bowls at two converging points.

In contrast to a traditional table that has multiple legs to support the top surface, multiple plates with a single leg are gathered together to support one another.

Developed buring my time as lead designer at nendo.

The functional value of a table usually lies in the “top” of the tabletop, while its “bottom” serves as a supporting structure.

This is where the “andon,” an ancient Japanese lantern, came into the spotlight. Based on the Japanese lifestyle of sitting and sleeping on the floor, andon is a type of floor-lamp that is designed to illuminate the floor and its surroundings.

Inspired by this feature, the space under the table is illuminated using the structure of the table legs. As a result, the space under and around the tabletop, which would normally be dark and gloomy, becomes brighter.

Available in round and square shapes, as well as in different sizes of framework-only variants without lighting function, tables can also be arranged in a combined layout of several units.

La Manufacture

Collaborator - nendo

Coat stand in a form that connects all of the small foot prints of a bird which is scattered on the ground with a line.

Instead of one thick centralized pole with many thin hooks growing out of it, the tip of the thin pole fragments into another branch and then another, as if it were expanding like the formation of a crystal or a coral, making the distinction between the pole and the hook ambiguous.

brooks and bone

Individual urban transport is currently anti-social and dirty, impeding our narrow roads with units of 2 ton lumps of metal often carrying one passenger. The human footprint has never been so thoughtlessly large.

The motivation behind Brooks & Bone (James Brooks and Richard Bone) is that of seeking ways to create solutions to urban travel. Share car systems are beginning to utilise the car in a less wasteful, less self-indulgent and more egalitarian way. In our extensive research we found there are no personal vehicles in existence specifically designed for inner city shared use.

“The modern automobile is a fantasy with status and driving fast. Speed is irrelevant in cities because the average speed in London is between 8 - 12 miles an hour. A city car could be conceived much like a tricycle, it doesn’t need to be streamlined - they could be like boxes. The city car is waiting for a makeover.” - Sir Richard Maccormac

THE BOX is one solution; a quadracycle, tailored for sharing, designed with key values in essentialism, functionality and honest aesthetics. It is designed to be robust, inexpensive to repair and easy to maintain and clean. One of THE BOX’s notable features is how it utilises the mobile phones we all tend to have in our pockets when we drive cars. Why double up on technology? We’ve taken away the costly in-car electronics and designed the interface around the mobile phone. Although THE BOX has a similar size footprint as the Smart car, due to it’s floor level batteries, hub motors and space maximising shape, THE BOX can carry 4 people.

Set of side tables developed for Cappellini during my time at nendo.

The pieces are unique as the architecture of the legs pinch the table top in place as well as become a handle to carry the tables.

Onward

Role - Lead Furniture and Lighting Designer

Collaborator - nendo + onndo

A comprehensive design project for a new commercial complex in Tokyo’s Daikanyama neighbourhood designed for the major clothing company “Onward”. The services available in the complex and its thoughtful design are aimed to present and convey the company’s unique and wide fields of activity.

My role in the project was to lead the design of the interior lighting and furniture. This furniture had to be designed in unison with the interior and exterior, keeping a holistic united narrative, and had to represent the different characteristics of each floor. The interior of the complex was designed to emphasise the structure’s external characteristics and the overall concept of the project. This was done with the mix of materials and subtle transitions of colours and textures to separate or relate between different utility areas in the overlapping sections of the boxes.

Doreamon

Doraemon is a series of manga by Fujiko F. Fujio about a robotic cat from the 22nd century future who uses Secret Gadgets hidden in his pocket. For this project, products were designed to commemorate the 50th anniversary since the first publication of Doraemon. Although there has been a multitude of merchandise in which protagonists of a story are depicted directly the way they are, or simply placed on the item, the idea for this project was to expand to new target groups and scenes by using a different approach.

First and foremost, focus was placed on how one of the main characters, Doraemon, and many of the Secret Gadgets in the story are composed of simple shapes and colors. The collection of minimalist desktop accessories was created upon the assumption that the characteristics of Doraemon will not be compromised even if elements and details are stripped down to the absolute minimum.

Doraemon’s Hand takes the form of a simple sphere. With a neodymium magnet inside, the sphere can hold clips and pins that tend to be scattered all over the desk, and it can also be used to hold memos. The card holder and pen holder, both designed in the shape of Doraemon’s ‘4D pocket’, are balanced by the weight inside, as is the clip holder. The lamp comes with Doraemon’s Tail attached, which is a power switch that can be turned on and off by pulling on it, just like Doraemon in the story. The bookends featuring the ‘anywhere door’ motif were inspired by the fascination of books, which allows anyone to move instantly between various worlds.The tray for small articles is in the shape of a beam emitted by ‘small light’ from straight above. When a figurine is placed on it, it looks as if having been shrunk in the light. The mobiles, enlivening the interior with their floaty movement in response to the flow of air, are in the shape of ‘hopters’.

Rather than simply abstracting the shapes themselves, the collection is designed to be cognizant of, and linking to, the functions and roles of each item in the story.

Kakao Talk

Collaborator - nendo

A collection of seven IoT home appliances for Korea’s biggest communication app Kakao Talk. Including two healthcare electronics: humidifier, lamp, alarm clock, air cleaner and sensor as well as scale and thermometer.

The seven products were all given a simple and analogue “white bowl” as the link between each product and a silicon “icon” that is associated with and which symbolizes the different functions. The humidifier’s icon is “vapor”, the scale’s is a “cloud” which symbolizes the desire to be light-weight, the lamp has a “ray of light”, the alarm clock has a “small bird” that chirps an alarm, the air cleaner has a “flower” that flutters by the wind, the thermometer is expressed through “perspiration” produced from getting a fever, and the sensor is in the form of a “periscope”. The colours that represent these icons were inspired by the tone used on the characters of “Kakao Friends” and the same colours were used in the icons and the interface of the app connected to the home appliance, showing that the hardware and the software are linked to one another. Also, character figures which match with each home appliance were produce and in store separately, so as the character would play as a “protagonist” of the story of the product.